Cheshire West's Road Safety Team supports EDWARD initiative

7 September 2016

The Road Safety Team at Cheshire West and Chester Council is supporting a brand new initiative aimed at cutting death and injury on Europe's roads.

The Team is encouraging all road users to sign a pledge online and then challenge others to do so. By signing the pledge, everyone can make a contribution to safer roads.

The initiative has been launched by TISPOL (the European Traffic Police Network). Working alongside the European Commission, politicians, policymakers and road safety partners across Europe, TISPOL has chosen Wednesday 21 September 2016 as its first European Day Without A Road Death (Project EDWARD).

EDWARD has been created to assist in re-energising the reduction of fatalities and serious injuries on Europe's roads.

The Council's Cabinet Member for Environment, Councillor Karen Shore said: "I hope Project EDWARD will encourage us all, whether we're drivers or pedestrians, to reflect on our attitude and behaviour on the roads.

"Every road user has a responsibility for our own, and others' safety. All road users can work together to make the roads of West Cheshire safer." TISPOL President Chief Superintendent Aidan Reid explains: "Drivers are unwittingly or sometimes knowingly putting other road users in danger in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, or engaging in risky manoeuvres."

"But it's not just drivers who are at fault. Many cyclists and pedestrians increase their risk levels by choosing to ignore the rules or look for risky short cuts and as we pause to reflect on how we use the roads, it is my belief that Project EDWARD can make a significant contribution towards further sizeable and sustained reductions in road death and serious injury."

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