9 June 2016
CH1 Chester BID is one of 10 organisations that has successfully bid to be a partner in this years Keep Britain Tidy chewing gum campaign. "Bin it your way" aims to get people to become more aware of the problems caused by irresponsible disposal of chewing gum. The campaign runs nationally but has a local focus through using outdoor advertising sites including billboards, poster sites and bus sides. In addition the campaign makes use of a digi van and lamp column banners.
The campaign usually results in a decline of over 30% of gum being dropped, so is great news for the city. CH1 Chester BID will lead the campaign locally in partnership with Cheshire West and Chester Council.
For more details about the campaign:
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