It's time to Make your Metals Matter
6 September 2017Over 190 million cans, foil trays and aerosols are used per year across West Cheshire and the Council are launching a new campaign to make sure every last one makes it into a grey recycling box.
Cheshire West and Chester Council has teamed up with the metal packaging manufacturing industry to launch the ‘Make your metals matter’ campaign which will reach all 160,000 households across the borough.
The campaign will include leaflets sent to every home, bus shelter advertising, roadshows for residents and will be supported with a local radio campaign.
The aim of the campaign is to remind residents to recycle all of the metal packaging found around their home, including
Used metal packaging can be recycled into new products at a far lower cost to the environment than making them from raw materials. Making drinks cans from recycled material saves up to 95 per cent of the energy, and greenhouse gas emissions needed to make both aluminium and steel from raw materials. What’s more, every time metal passes through the recycling loop the benefits are repeated, again and again and again.
Councillor Karen Shore, Cabinet Member for Environment said: “Our residents are already committed to recycling and reducing waste which is great news. We want to encourage residents to think about metal packaging found throughout their home, not just in the kitchen but in the bathroom and bedroom. Food and drink cans, foil and empty aerosols are all easily and endlessly recyclable. Don’t forget every can recycled saves enough energy to run a TV for four hours, so a small action like putting your empty bean tin into your grey recycling box can make a big difference”
Rick Hindley, executive director of project managers Alupro, said: “It is great to be able to work in partnership with Cheshire West and Chester Council to promote the recycling of metal packaging. This campaign has delivered significant increases in the amount of metal packaging collected for recycling in other parts of the UK, so we are aiming to repeat – and hopefully better this – across west Cheshire”