Connecting Cheshire races ahead with cycling campaign

3 June 2016

To coincide with the Tour of Britain cycle race stage across Cheshire in September, Connecting Cheshire has lined up as a stage sponsor and launched a “broadband without brakes” campaign.

The campaign will help to drive the take-up of the additional fibre broadband across the county funded by the Connecting Cheshire Partnership of 4 local authorities and will feature the Fibre Guy characters.

Using the analogy of comparing cycling uphill on slow broadband to speeding downhill with superfast fibre broadband, the campaign will explain how to upgrade to faster broadband and that in most cases upgrading can work out cheaper due to competition in the broadband provider market.

Connecting Cheshire will be attending community cycling events including the Northwich Pedal Power Festival on 12 June and Bike Chester on 25 June as well as the Royal Cheshire County and Nantwich Shows plus at the start and finish of the Tour of Britain Cheshire stage on 6 September.

To check availability of faster broadband in your area you can visit the Connecting Cheshire website and enter a postcode or a telephone number via

Said Councillor Brian Clarke, Cabinet Member for Economic Development and Infrastructure: “This new campaign highlights that around 90% of premises can now upgrade to superfast broadband.

“It is likely to be cheaper, whilst homes and businesses can also take advantage of all the benefits of faster speeds for both work and play, please compare prices.” For more information on the campaign and how to win £100 iTunes gift card visit:

Image from the campaign
Image from the campaign.

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